psyma online radar

PSYMA
ONLINE RADAR

powered by netlens

User Generated Content is available online in many forms – in forums, blogs or social networks. Product reviews, opinions, attitudes and descriptions of consumers’ behavior allow for rich insights in users’ thinking, feeling and actions.

This information can be used for various purposes: Product development and optimization, communication strategies and brand positioning. With our analyses and consulting we help you to be closer to your customers and prospects.

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Advantages of the Psyma
Online Radar

Psyma Online Monitoring

Monitoring of topics can be automatized only up to a certain point – the topics are too complex, there are too many categorization mistakes. Psyma supports you throughout the whole process of monitoring and analyzing.

Benefit from our competence in combining Social Media know-how and market research experience!
We help to identify relevant topics, categorize discussion topics, validate results obtained through Social Media and explore them and define actionable recommendations.

Social Media Monitoring

Relevant Media

Topic Categorization, Opinion Clusters

Classification of the Sources' reach, Identification of Opinion Leaders

Quantitative Trends

Social Media Monitoring

Market Research

Validation of the Relevance of the Results via Quantitative Research

In-Depth Qualitative Analysis of the reasons


Our Methods

Psyma uses netlens for relevant sources and analyses. This offers the following advantages:

  • an extensive international range of sources (more than 150 mio. sources in 187 languages) including the reaches of websites and users, official Facebook and Twitter access
  • a clear online dashboard with quick loading times, possibility to customize and integrate further data
  • continuous support and consulting on tool usage and analyses
Screenshot of the Dashboards

Online-Dashboard from netlens

Areas of Application

  • Continuous tracking and results-based analyses (e.g. for product launches, events or marketing campaigns)
  • Application with regard to branding, customer satisfaction, product development, communication
  Brand Customer-
satisfaction
Product-
development
Communication
Monitoring Brand perception over time Customer Satisfaction over time
  • Evaluation of products
  • Impact of product launches
  • Unmet needs
  • Trends
Campaign impact
Digging Relevant brands in a market Drivers of customer satisfaction
  • Expecations
  • Customer segments
  • Usage & Attitudes
  • Customer Journey
  • Benefits to communicate
  • Spread /diffusion of messages
Enrichment Drivers of brand perception Detailing strengths and weaknesses
  • Descriptions of customers' profiles
  • Implication of trends
Drivers of communication perception
Recruitment Opinion leaders   Lead Users (e.g. Co-Creation, concept test) Opinion leaders (e.g. Co-Creation, concept test)
Brand
Monitoring Brand perception over time
Digging Relevant brands in a market
Enrichment Drivers of brand perception
Recruitment Opinion leaders
Customersatisfaction
Monitoring Customer Satisfaction over time
Digging Drivers of customer satisfaction
Enrichment Detailing strengths and weaknesses
Recruitment
Productdevelopment
Monitoring
  • Evaluation of products
  • Impact of product launches
  • Unmet needs
  • Trends
Digging
  • Expecations
  • Customer segments
  • Usage & Attitudes
Enrichment
  • Descriptions of customers' profiles
  • Implication of trends
Recruitment Lead Users (e.g. Co-Creation, concept test)
Communication
Monitoring Campaign impact
Digging
  • Customer Journey
  • Benefits to communicate
  • Spread /diffusion of messages
Enrichment Drivers of communication perception
Recruitment Opinion leaders (e.g. Co-Creation, concept test)

Psyma online Radar.
A Clear Benefit for You

Psyma Online Radar - klarer Nutzen für Sie
  • Genuine, spontaneous opinions of (potential) clients
  • Immediately available
  • Broad range of various topics and target groups
  • Delivers hard facts and above all qualitative insights
  • Review of results focused on your industry and your specific business case
  • Interpretation and consulting by market research experts

You will receive White Papers and Case Studies via e-mail free of charge.

We combine with our netlens® powered Psyma Online Radar each of the strengths of social media monitoring and classic market research in a perfect way.

Data integration from social networks, i.e. Facebook, Twitter, YouTube, blogs and forums add to market research the primary customer feedback and also additional insights.
Isolated use of data obtained from social media monitoring without qualitative and quantitative market research can deliver biased results and thus is not a valid base for well-founded marketing decisions.

You can find out more here about market research with Psyma:

To find out more!

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